2011 Fiscal Year Final Research Report
The factor of restoration-of-confidence and corporate evaluation in the regional company which caused the scandal
| Project/Area Number |
21730285
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Business administration
|
|---|
| Research Institution | Hokkaido University |
|---|
Principal Investigator |
KOICHI Kitami 北海道大学, 大学院・メディア・コミュニケーション研究院, 准教授 (90455626)
|
|---|
| Project Period (FY) |
2009 – 2011
|
| Keywords | 地域企業 / 不祥事 / ブランド |
|---|
| Research Abstract |
It is the purpose of this research that we discuss the factor which achieves restoration of confidence in the regional company which caused the scandal. Although the condition maintenance(an apology, recurrence preventive measures, governance reconstruction, etc.) for achieving restoration of confidence is necessities at worst, it is suggested that the important thing is the construction of the social capital as a base of restoration of confidence. Moreover, the importance of raising customer loyalty is also suggested.
|
