2011 Fiscal Year Final Research Report
The dynamism of inherent management paradigm shifts and value creations from alliances
| Project/Area Number |
21730335
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Shiga University (2010-2011)
Kyushu International University (2009) |
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Principal Investigator |
CHEN Yunju 滋賀大学, 経済学部, 准教授 (00389404)
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| Project Period (FY) |
2009 – 2011
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| Keywords | アライアンス / レッツノート / 価値創造 / パナソニック / 経営パラダイム / 社会ネットワーク分析 |
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| Research Abstract |
This research introduced quantitative and qualitative methods to explore the process that how company conducts a shift of its inherent management paradigm and rebuilds its competitive advantages via alliances. Especially, the case of Panasonic’s mobile PC was examined. The results revealed the process and factors which Panasonic developed its PC technologies from alliances and internalized with its inherent resources. In addition, the shift of Panasonic’s management paradigm was visualized and investigated by social network analysis. Furthermore, the interactions of the former process and Panasonic’s management paradigm shift were analyzed.
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Research Products
(12 results)
