2012 Fiscal Year Final Research Report
research of retail format development in growth stage.
| Project/Area Number |
21730338
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Hokkaido University |
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Principal Investigator |
SAKAGAWA Yuji 北海道大学, 大学院・経済学研究科, 准教授 (40301965)
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| Project Period (FY) |
2009 – 2012
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| Keywords | 業態 / フォーマット / 小売業 / ライフサイクル / BM市場 |
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| Research Abstract |
This research focus on the behavior of format development in retailing. This research analyzes on the entry into Big Middle market (BM Market). As a result, this research sheds light on the making process of the BM market by retailers.
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