2012 Fiscal Year Final Research Report
Consumer Behavior Based on Product Evolution and Diffusion Life Cycle
| Project/Area Number |
21730340
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Sakushin Gakuin University |
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Principal Investigator |
HIGUCHI Toru 作新学院大学, 経営学部, 教授 (70337426)
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| Project Period (FY) |
2009 – 2012
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| Keywords | ライフサイクル / イノベーション / 民生用エレクトロニクス製品 / 購買行動 |
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| Research Abstract |
This research proposes a new life cycle model, which called Product Evolution and Diffusion Life Cycle (PED-Life Cycle). The purpose of this research is to explain the link between the innovation and the consumer behavior. Consumer durables such as TV and PC are selected to testify the effectiveness the proposed model which includes the adoption and repeat purchases.
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Research Products
(5 results)
