2011 Fiscal Year Final Research Report
Visualization Support System Built Purchasing Agents Based on Biological Information Processing into the Layout
| Project/Area Number |
21730354
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Kobe Gakuin University |
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Principal Investigator |
SHIBATA Junko 神戸学院大学, 経済学部, 准教授 (80411867)
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| Project Period (FY) |
2010 – 2011
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| Keywords | 消費者行動 |
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| Research Abstract |
In this study, I clarify the consumer purchasing in terms of the environment and the psychological state, and try the multi-agent simulation by its agents. First, I visualize its value by the distributions and the causal diagram based on the purchasing decision-making model. Next, I define consumer's "psychological value", and analyze the change in the purchasing by it. Finally, I propose the layout support system in the store by the layout method of considering decoy effect.
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