Ambivalent attitudes : Dynamical Attitude assessment and dual process theories of attitudes

2011 Fiscal Year Final Research Report

• Project/Area Number: 21730494
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Single-year Grants
• Research Field: Social psychology
• Research Institution: Kansai University (2010-2011); Sapporo University (2009)
• Principal Investigator: MORIO Hiroaki 関西大学, 総合情報学部, 教授 (80361559)
• Project Period (FY): 2009 – 2011
• Keywords: 態度変容 / 潜在的態度 / 複雑系理論 / 2重態度

Research Abstract

Purpose of this study is to conceptualize the ambivalence of attitudes based on the complex systems theory and dynamical assessment of attitudes, and to examine its nature from a viewpoint of the dichotomy of implicit and explicit attitudes. Using the mouse paradigm, with the hypothesis that systematic processing of attitudes is promoted only when attitude ambivalence is high, theoretical and empirical research was conducted to examine the effect of attitude ambivalence on the level of cognitive processing.

Research Products

• [Presentation] Self-Enhancement among Japanese : Evidence from a classic paradigm (2011)
  • Author(s): Morio, H
  • Organizer: Regional Congress of the International Association for Cross-Cultural Psychology
  • Place of Presentation: Istanbul, Turkey
  • Year and Date: 2011-07-01
• [Presentation] Dynamical Formation of Attitudes : The Order-Effect on Smoking Intention After Possible Tax Increase (2011)
  • Author(s): Morio, H
  • Organizer: Society for Personality and Social Psychology Annual Meeting 2010
  • Place of Presentation: San Antonio, Texas
  • Year and Date: 2011-02-28
• [Presentation] Denial of yard sticks : Consequence of the combination of volatile self-concepts and implicitly high self-esteem (2010)
  • Author(s): Morio, H., Buchholz, C., & Yamaguchi, S
  • Organizer: 20th International Congress of the International Association for Cross-Cultural Psychology
  • Place of Presentation: Melbourne, Australia
  • Year and Date: 2010-07-09