2010 Fiscal Year Final Research Report
| Project/Area Number |
21830091
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Tokyo Metropolitan University |
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Principal Investigator |
YOSHIDA Mari Tokyo Metropolitan University, 経営学部, 准教授 (30552278)
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| Project Period (FY) |
2009 – 2010
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| Keywords | 製品市場 / 市場境界 / 市場志向 |
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| Research Abstract |
In this research, I examine how unique resources of a firm influence its recognition of boundary of the product markets. By reviewing existing literature especially on marketing and strategic research, I considered the theoretical framework and the methodology for examination as to clarify the relationship between firm's recognition of market and its attribution, and then conducted empirical researches. The results were presented at domestic and international conferences and submitted to several journals.
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