2010 Fiscal Year Final Research Report
the Research of the COO Effects in Marketing Communication
| Project/Area Number |
21830134
|
|---|
| Research Category |
Grant-in-Aid for Research Activity Start-up
|
| Allocation Type | Single-year Grants |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Yamanashi Gakuin University |
|---|
Principal Investigator |
HIDAKA Yuichiro Yamanashi Gakuin University, 現代ビジネス学部, 講師 (90550335)
|
|---|
| Project Period (FY) |
2009 – 2010
|
| Keywords | 原産国表示 / マーケティング・コミュニケーション / 情報の信頼性 |
|---|
| Research Abstract |
This research project aims to explain the Country-of-Origin (COO) effects in marketing communication to the consumer theoretically and empirically. As a result this research project brings out the mechanism of the COO effects in the marketing communication, points out the agenda in the strategy formulation of marketing communication with COO and brings up the research issue of the COO effects research.
|
