2010 Fiscal Year Final Research Report
Research on strategy of firm without the fundamental technology
| Project/Area Number |
21830137
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Chukyo University |
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Principal Investigator |
YAMAZAKI Kiyohiro Chukyo University, 経営学部, 講師 (40551750)
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| Project Period (FY) |
2009 – 2010
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| Keywords | 経営戦略 / 製品開発 |
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| Research Abstract |
This research took up several firms that belonged to the electronic industry, and analyzed the case. This research shows that the firm without the fundamental technology that had high competing domination was developing a new market with products developing the product that had a different feature. Then, it especially paid attention to the product concept, and the firm without the fundamental technology considered whether to have converted the product concept under what process.
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