The Effect of Contact with the Next Generation on Household Energy-Saving Behavior

2023 Fiscal Year Final Research Report

• Project/Area Number: 21K01516
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 07040:Economic policy-related
• Research Institution: Matsuyama University
• Principal Investigator: Mizobuchi Kenichi 松山大学, 経済学部, 教授 (90510066)
• Co-Investigator(Kenkyū-buntansha): 麓 仁美 松山大学, 経営学部, 教授 (10549299)
• Project Period (FY): 2021-04-01 – 2024-03-31
• Keywords: 知覚効果 / 省エネルギー / 家庭 / 次世代

Outline of Final Research Achievements

This study focuses on "perceived effect," an intrinsic motivation to engage in prosocial behaviors for the benefit of society (others), which holds promise for policy application, and quantitatively analyzes its relationship with energy-saving behaviors. During the study period, two surveys were conducted. The first survey analyzed data from approximately 13,000 households and demonstrated that perceived effect is an effective means to promote energy-saving behaviors. The second survey targeted approximately 5,500 households to identify the factors (environment) that influence perceived effectiveness.

Free Research Field

環境経済学

Academic Significance and Societal Importance of the Research Achievements

本研究では, 社会のため（他者のため）に望ましい行動をしたいという, 省エネ行動の内発的動機のうち, 政策への応用が期待できる「知覚効果」に注目し, 省エネ行動との関係を定量的に明らかにした. 分析の結果は, 効果は小さいが, 省エネ行動を行う現代世代が, 次世代を担う子どもとの日常的な接触によって, 省エネ行動にプラスの影響をもたらすという結果であった. この結果は, 従来のインセンティブや心理的な方法とは別の視点で, 省エネ行動促進のための政策形成の可能性を示唆するものと言える.