2023 Fiscal Year Final Research Report
Entrepreneurship through bricolage in times of crisis: A cross-country analysis
| Project/Area Number |
21K12460
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Review Section |
Basic Section 80020:Tourism studies-related
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| Research Institution | Tokyo International University |
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Principal Investigator |
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| Project Period (FY) |
2021-04-01 – 2024-03-31
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| Keywords | service innovation / bricolage / entrepreneurship / dynamic capabilities / core competencies / risk management / service firms |
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| Outline of Final Research Achievements |
The vital role of entrepreneurial orientation and bricolage in creating sustained competitive advantage in retail and consumer service firms is increasingly acknowledged in modern markets. Using data from 246 retail and consumer service firms (R&CSFs) in Japan, this paper develops and empirically tests a framework delineating how entrepreneurial-oriented R&CSFs strategically combine existing resources while managing risks to differentiate their service portfolios to be competitive. The findings reveal that entrepreneurial orientation and bricolage influence differentiation advantage and risk management, which, in turn, is associated with creating a sustained competitive advantage (SCA). This research adds novel insights to the dynamic capabilities view and retail and service marketing literature by identifying entrepreneurial orientation, bricolage, and risk management as dynamic capabilities, which allows R&CSFs to create service innovations in resource-constrained environments.
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| Free Research Field |
service innovation
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| Academic Significance and Societal Importance of the Research Achievements |
This paper adds to the dynamic capabilities view by examining the concepts of EB, EO, and RM through the lens of dynamic capability. It also contributes to retail and service marketing literature by proposing the potential of the strategic combination of EO and EB in achieving SCA in R&CSFs.
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