2023 Fiscal Year Research-status Report
How to transform and upgrade hotels in Japan to JP Hotel+ in the post-COVID-19 age?
| Project/Area Number |
21K17984
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| Research Institution | Ritsumeikan Asia Pacific University |
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Principal Investigator |
SUN YIYANG 立命館アジア太平洋大学, サステイナビリティ観光学部, 准教授 (00869191)
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| Project Period (FY) |
2021-04-01 – 2025-03-31
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| Keywords | Hotel robot application / Robotic technology |
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| Outline of Annual Research Achievements |
In FY 2023, I continued retrieving hotel robot-related literature from different databases such as Scientist Direct, Web of Science, and Google Scholar, conducted a comprehensive review of hotel robot-related studies, and have already received the 2nd round revision from the SSCI-listed hospitality and tourism journal. In addition, an empirical study relating to the preference of hotel robot was submitted to the SSCI-listed hospitality and tourism journal; and the 1st round revision was submitted.
In October & November, 2023, January & February, 2024, I conducted in-depth interviews and questionnaire surveys with Henn na Hotel staff from Henn na Hotel in Kansai area (i.e., the newly opened Henna Hotel branch [Henn na Hotel Express Nagoya]) and Tokyo. Compared with hotel operations of Henn na hotels in previous years, Henn na hotels have been updated to Henn na hotel Express for fast check-in and enhanced customer experience since the recovery from COVID-19. In addition, I have started to analyze interview transcripts and prepare manuscript for SSCI-listed hospitality and tourism journals. Furthermore, from May to July, 2023, questionnaire surveys relating to hotel robot use from the perspective of consumers were conducted.
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
Overall, the research was carried out smoothly as planned. In AY 2023, as planned, questionnaire survey and interviews were conducted with Henna na hotel staff and consumers. However, affected by the pandemic in previous three years, the research process was a bit postponed.
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| Strategy for Future Research Activity |
My research plan for AY 2024 is to prepare hotel-robot related manuscripts from the perspective of both suppliers and consumers to be published in SSCI-listed journals. Specifically, based on the theory of Technology Acceptance Model (TAM), I will continue to extend and propose a Robot Service Acceptance Model (RSAM) model within hospitality context through Structural Equation Modelling (SEM).
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| Causes of Carryover |
Affected by COVID-19, questionnaire survey plan from the perspective of consumers was not carried as planned in AY2022. Onsite questionnaire surveys were conducted in AY 2023. However, the sample size needs to be increased. Hence, the amount will be added to AY2024's budget to continue conducting questionnaire surveys with consumers from November 2024 to February 2025 either on-site (e.g., Henn na hotels in Japan) or online platform (e.g., SurveyMonkey, Sojump).
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Research Products
(1 results)
