Identifing threshold of descriptive norms

2022 Fiscal Year Final Research Report

• Project/Area Number: 21K20295
• Research Category: Grant-in-Aid for Research Activity Start-up
• Allocation Type: Multi-year Fund
• Review Section: 0110:Psychology and related fields
• Research Institution: Kansai University of Welfare Sciences
• Principal Investigator: Ozaki Taku 関西福祉科学大学, 心理科学部, 講師 (60909406)
• Project Period (FY): 2021-08-30 – 2023-03-31
• Keywords: 社会規範

Outline of Final Research Achievements

We follow, conform, and imitate others. Especially what the majority strongly influences our social behaviors. Such social influence has been researched as descriptive norm, and the amount of evidence about its effectiveness has been accumulated. However, the fundamental characteristics of descriptive norms have not been examined. This research investigated 1) the threshold of descriptive norm and 2) individual differences of the sensitivity to descriptive norm. A new psychological measure successfully estimates our thresholod and personal sensitiveness to descriptive norm.

Free Research Field

社会心理学

Academic Significance and Societal Importance of the Research Achievements

多くの他者がやっている行動に「つられて」しまうという社会的な現象について、その基礎的な性質を明らかにすることができたことに意義がある。本研究で開発した心理尺度は、記述的規範の閾値を明らかにするだけでなく、記述的規範への感受性の個人差を測定するうえでも役に立つ。また、この心理尺度は、記述的規範の影響を受けやすい人、受けにくい人、それぞれへの有効な行動変容のはたらきかけのための技術を開発する基礎的な材料になることが期待される。