2012 Fiscal Year Final Research Report
Toward the Establishment of informational universal design for the safety and security in medication and food
| Project/Area Number |
22300072
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sensitivity informatics/Soft computing
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| Research Institution | Chiba University |
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Principal Investigator |
HIBINO Haruo 千葉大学, 大学院・工学研究科, 教授 (20222242)
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| Co-Investigator(Kenkyū-buntansha) |
KOYAMA Shinichi 千葉大学, 大学院・工学研究科, 准教授 (40420913)
WADA Yuji 独立行政法人農業・食品産業技術総合研究機構, 食品総合研究所, 主任研究員 (30366546)
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| Project Period (FY) |
2010 – 2012
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| Keywords | デザイン心理学 / 感性デザイン学 / 安心 / 安全 / 情報 / ユニバーサルデザイン |
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| Research Abstract |
We conducted a psychological study toward the establishment of informational universal design, which helps consumers to comprehend the information in labelling of medicines and foods regardless of consumers' expertise. We proposed new package designs for medicines easy to identify their risk information and new designs for canned alcoholic beverage packages effective to prevent infants from drinking by mistake. Besides, we scientifically verified the validity. In addition, we investigated how consumers' age, culture, and expertise affect the evaluation of labeled information by the consumers. Furthermore, we also accumulated basic findings about multisensory integrations in eating behavior.
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