2012 Fiscal Year Final Research Report
Effectiveness of Social Media in Organizational Communication
| Project/Area Number |
22330111
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | The University of Electro-Communications |
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Principal Investigator |
OHTA Toshizumi 電気通信大学, 大学院・情報システム学研究 科, 教授 (10111676)
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| Co-Investigator(Kenkyū-buntansha) |
OKADA Isamu 創価大学, 経営学部, 准教授 (60323888)
YAMAMOTO Hitoshi 立正大学, 経営学部, 准教授 (70328574)
SUWA Hirohiko 電気通信大学, 大学院・情報システム学研究科, 助教 (70447580)
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| Project Period (FY) |
2010 – 2012
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| Keywords | ソーシャルメディア / 組織理論 / コミュニケーション / SNS / ビッグデータ / 社会シミュレーション / 株式掲示板 / 情報セキュリティ |
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| Research Abstract |
Strategic upward spiral of knowledge based on a concept of auto-genesis is proposed as a framework for the effectiveness of social media in organizational communication. The effectiveness are discussed for understanding the reality and for formulating the policy, employing the development of indexes, models, and information systems, and the implementation of simulations and recommender systems. Moreover, the promotions of information security are discussed with respect to the policy and the implementation. These scientific and technical findings are published and exchanged at the international and domestic academic meetings.
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