2013 Fiscal Year Final Research Report
Empirical study on global company website management
| Project/Area Number |
22330129
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kobe University |
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Principal Investigator |
KURIKI Kei 神戸大学, 経営学研究科, 教授 (90294397)
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| Co-Investigator(Kenkyū-buntansha) |
NISHIKAWA Hidehiko 法政大学, 経営学部, 教授 (10411208)
KISHIYA Kazuhiro 関西大学, 商学部, 准教授 (40330170)
MIZUKOSHI Kosuke 首都大学東京, 社会(科)学研究科, 准教授 (60404951)
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| Project Period (FY) |
2010-04-01 – 2014-03-31
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| Keywords | グローバル・マーケティング戦略（GMS) / 企業ウェブサイト / 国際マーケティング・コミュニケーション / 標準化 / 調整 |
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| Research Abstract |
We explored changes and effects of global company websites in Japanese multi-national companies using the framework derived from global marketing theories. We gathered data from our interviews and questionnaires for companies and a database of financial statements. Our qualitative analysis and structural modeling confirmed that standardization of global company website affect subsequent company growth mediated by coordination of global company website.
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