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2013 Fiscal Year Final Research Report

The theoretical and empirical studies of global surveys and national policy about User Innovation.

Research Project

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Project/Area Number 22330130
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionKobe University

Principal Investigator

OGAWA Susumu  神戸大学, 経営学研究科, 教授 (80214021)

Co-Investigator(Kenkyū-buntansha) NISHIKAWA Hidehiko  法政大学, 経営学部, 教授 (10411208)
Project Period (FY) 2010-04-01 – 2014-03-31
Keywordsユーザー・イノベーション / イノベーション / サーベイ / 政策 / 消費者イノベーター / 消費者イノベーション / デンマーク
Research Abstract

So far, there is only little systematic and empirical research data about User Innovation (Innovation that users created). This research attempted to explore the user innovation phenomenon in consumer products by conducting large-scale surveys in Japan and in the United States. Then, the researchers collaborated with international academic partners in comparing the survey results with other countries in both theoretical and empirical perspectives.
Moreover, the researchers also investigated user innovation in a national policy level. A field study was conducted in Denmark, which was the first country in the world that attempted to apply user innovation concept in the policy. The researchers explored the application, the promotion, and the implementation of Danish user-driven innovation program and studied the structure of the program as well as its effect.

  • Research Products

    (27 results)

All 2013 2012 2011 2010

All Journal Article (12 results) (of which Peer Reviewed: 6 results) Presentation (9 results) Book (6 results)

  • [Journal Article] User-Generated Versus Designer-Generated Products : A Performance Assessment at Muji2013

    • Author(s)
      Hidehiko Nishikawa, Martin Schreier and Susumu Ogawa
    • Journal Title

      International Journal of Research in Marketing

      Volume: Vol. 30, No. 2 Pages: 160-167

    • DOI

      10.1016/j.ijresmar.2012.09.002

    • Peer Reviewed
  • [Journal Article] Exploring Characteristics and Motives of Consumer Innovators2013

    • Author(s)
      Susumu Ogawa and Kritinee Pongtanalert
    • Journal Title

      Research Technology Management Journal

      Volume: Vol. 56, No. 3 Pages: 41-48

    • DOI

      10.5437/08956308X5603088

    • Peer Reviewed
  • [Journal Article] 日本企業のグローバル競争優位と消費者イノベーション2012

    • Author(s)
      小川進
    • Journal Title

      2012年度第28回高橋亀吉記念賞優秀作受賞論文

      Pages: 1-7

    • Peer Reviewed
  • [Journal Article] ユーザー・イノベーション2011

    • Author(s)
      西川英彦
    • Journal Title

      一橋ビジネスレビュー

      Volume: Vol. 59, No. 3 Pages: 122-123

  • [Journal Article] 知識共創論 : ユーザー・ベースの知識創造経営に向けて2011

    • Author(s)
      小川進・ 藤川佳則・ 堀口悟史
    • Journal Title

      一橋ビジネスレビュー

      Volume: Vol. 59, No. 1 Pages: 40-52

  • [Journal Article] Visualizing Invisible Innovation Continent : Evidence from Global Consumer Innovation Surveys2011

    • Author(s)
      Susumu Ogawa and Kritinee Pongtanalert
    • Journal Title

      Social Science Research Network

      Pages: 1-19

  • [Journal Article] Kritinee Pongtanalert and Stephen H. Flowers, Drawing Users into Innovation Policy : A Study of the Danish Policy on User-Driven Innovation2011

    • Author(s)
      Susumu Ogawa
    • Journal Title

      Social Science Research Network

      Pages: 1-19

  • [Journal Article] The age of the consumer-innovator2011

    • Author(s)
      Eric von Hippel, Susumu Ogawa and Jeroen P. J. De Jong
    • Journal Title

      MIT Sloan Management Review

      Volume: Vol. 53, No. 1 Pages: 27-35

    • Peer Reviewed
  • [Journal Article] 企業ウェブサイトのグローバル・サイクル : 比較事例分析による探索2011

    • Author(s)
      栗木契・ 西川英彦・ 岸谷和弘・ 水越康介
    • Journal Title

      マーケティングジャーナル

      Volume: Vol. 31, No. 1 Pages: 64-79

    • Peer Reviewed
  • [Journal Article] 共創的リサーチとしての「クラウ ドソーシング」2011

    • Author(s)
      西川英彦
    • Journal Title

      マーケティング・リサーチャー

      Volume: vol. 114 Pages: 18-23

  • [Journal Article] 多様性のマネジメ ント : 無印良品のク ラ ウ ドソ ーシング2011

    • Author(s)
      西川英彦・ 本條晴一郎
    • Journal Title

      マーケティングジャーナル

      Volume: Vol. 30, No. 3 Pages: 35-49

  • [Journal Article] ネット・コミュニティにおけるアバター効果の考察 : 日韓アバターサイトの事例分析2010

    • Author(s)
      西川英彦・ 金雲鎬・ 水越康介
    • Journal Title

      立命館ビジネスジャーナル

      Volume: Vol. 4 Pages: 17-36

    • Peer Reviewed
  • [Presentation] ネット・リテラシーとソーシャルメディア利用に関する研究2013

    • Author(s)
      西川英彦・ 岸谷和広
    • Organizer
      日本マーケティング・サイエンス学会マーケティング・ダイナミクス研究部会
    • Place of Presentation
      構造計画研究所本所新館, 東京
    • Year and Date
      2013-08-30
  • [Presentation] Exploring the characteristics and motives of consumer innovators : Community Innovators Vs Independent Innovators2012

    • Author(s)
      Susumu Ogawa and Kritinee Pongtanalert
    • Organizer
      10th International Open and User Innovation Workshop
    • Place of Presentation
      Harvard Business School, Boston, USA
    • Year and Date
      2012-07-31
  • [Presentation] User Innovation without Physical Product Change2012

    • Author(s)
      Satoshi Horiguchi and Susumu Ogawa
    • Organizer
      10th International Open and User Innovation Workshop
    • Place of Presentation
      Harvard Business School, Boston, USA
    • Year and Date
      2012-07-30
  • [Presentation] New Lessons from MUJI Project : From CCC to Community-based innovation2011

    • Author(s)
      Hidehiko Nishikawa and Susumu Ogawa
    • Organizer
      9th Open and User Innovation Workshop
    • Place of Presentation
      Vienna University of Economics and Business, Vienna, Austria
    • Year and Date
      2011-07-04
  • [Presentation] Communication Effects in Mass Collaboration : Evidence from the Muji Project2010

    • Author(s)
      Hidehiko Nishikawa
    • Organizer
      Korean Academy of Marketing Science
    • Place of Presentation
      ホテルオークラ, 東京
    • Year and Date
      2010-09-11
  • [Presentation] Making Distinction Between Posting people and Checking People : Not Posting but Checking has Great Impact on Sales Performance2010

    • Author(s)
      Hidehiko Nishikawa and Susumu Ogawa
    • Organizer
      8th Open and User Innovation Workshop
    • Place of Presentation
      MIT, Boston, USA
    • Year and Date
      2010-08-04
  • [Presentation] The Study of Danish Innovation Policy on User-Driven Innovation2010

    • Author(s)
      Susumu Ogawa and Kritinee Pongtanalert
    • Organizer
      8th Open and User Innovation Workshop
    • Place of Presentation
      MIT, Boston, USA
    • Year and Date
      2010-08-04
  • [Presentation] Global Innovation Survey in Japan at the consumer level2010

    • Author(s)
      Susumu Ogawa
    • Organizer
      8th Open and User Innovation Workshop
    • Place of Presentation
      MIT, Boston, USA
    • Year and Date
      2010-08-04
  • [Presentation] 商品開発における市場志向概念の再検討2010

    • Author(s)
      西川英彦・ 吉田満梨
    • Organizer
      日本商品学会第61回全国大会
    • Place of Presentation
      関東学院大学金沢八景キャンパス, 神奈川
    • Year and Date
      2010-06-12
  • [Book] ユーザーイノベーション2013

    • Author(s)
      小川進
    • Total Pages
      234
    • Publisher
      東洋経済新報社
  • [Book] 最新マーケティングの教科書2013

    • Author(s)
      日経デジタルマーケティング・ 西川英彦, 他
    • Total Pages
      144(58-59)
    • Publisher
      日経BP社
  • [Book] 商学への招待2013

    • Author(s)
      石原武政・ 忽那憲治・ 西川英彦, 他
    • Total Pages
      338(284- 303)
    • Publisher
      有斐閣
  • [Book] ネット・リテラシー:ソーシャルメディア利用の規定因2013

    • Author(s)
      西川英彦・ 岸谷和広・ 水越康介・ 金雲鎬
    • Total Pages
      204
    • Publisher
      白桃書房
  • [Book] 1からの商品企画2012

    • Author(s)
      西川英彦・ 廣田章光, 他
    • Total Pages
      268
    • Publisher
      碩学舎
  • [Book] 1からのサービス経営2010

    • Author(s)
      伊藤宗彦・ 高室裕史・ 西川英彦, 他
    • Total Pages
      247(161-176)
    • Publisher
      碩学舎

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Published: 2015-06-25  

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