2012 Fiscal Year Final Research Report
Marketing Development of Home Electric Appliance in Japan, China, and Korea:from Viewpoint of Advantageous Position Dynamics
| Project/Area Number |
22330132
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Senshu University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
GO Gyorin 法政大学, 理工学部, 教授 (50366829)
KIM Unho 日本大学, 商学部, 准教授 (10410383)
ISHKAWA Kazuo 専修大学, 商学部, 教授 (60300034)
CHO Shiyon 専修大学, 商学部, 兼任講師 (00573627)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 家電品流通 / 日中韓比較 |
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| Research Abstract |
We make clear the marketing structure characteristics of home electric appliances in Japan, China and Korea by fieldwork and theoretical analysis. In Japan a few home electric appliances mass merchandisers have leadership, but in Korea oligopolistic two b
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