2012 Fiscal Year Final Research Report
Analysis of Impact of Mobile Devices on Information Search through the Internet and e-Commerce
| Project/Area Number |
22500082
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Media informatics/Database
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| Research Institution | University of Tsukuba |
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Principal Investigator |
SUMITA Ushio 筑波大学, システム情報系, 教授 (10236044)
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| Project Period (FY) |
2010 – 2012
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| Keywords | e-Commerce / ブラウジング行動 / セミ・マルコフ過程 / 動的解析 / CRM戦略 |
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| Research Abstract |
Recently, increasingly many papers have been published concerning impact of mobile devices on e-commerce. All of these papers are either empirical, qualitative or static in their analytical nature and no study exists in the literature for capturing behavioral differences between e-commerce and m-commerce based on a mathematical stochastic model. The purpose of this study is to develop and analyze a mathematical model for comparing e-commerce via the traditional PC access only with m-commerce which accommodates both the traditional PC access and the mobile access. The distribution of the number of products purchased by time t and the distribution of the time required for selling K products are derived explicitly, enabling one to assess the impact of mobile devices on e-businesses. Numerical examples are given for illustrating behavioral differences between m-commerce consumers and traditional e-commerce consumers.
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