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2013 Fiscal Year Final Research Report

A Study on the Commercial Film Production Support System Based on Image Rhetoric

Research Project

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Project/Area Number 22500102
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Media informatics/Database
Research InstitutionKinki University

Principal Investigator

KAWAMURA Yoji  近畿大学, 経営学部, 教授 (00319782)

Project Period (FY) 2010-04-01 – 2014-03-31
Keywords商学 / 美学 / コンテンツ・アーカイブ / 広告映像 / 映像修辞 / 効果 / 映像データベース / 情報システム
Research Abstract

The objective of this study is to analyze the relationship between the mise-en-scene techniques and the rhetorics of commercial films and their effects, and to extract and systemize the creative know-how of commercial film. First, many commercial film cuts with the various types of mise-en-scene and editing techniques are newly shot, and the image database system consisting of many commercial film cuts and their related indexes is built. Next, many commercial films with the various types of mise-en-scene techniques and rhetorics are generated by the image database system, and audiovisual experimentations to measure the effects of commercial films with the various types of mise-en-scene techniques and the rhetorics. Finally, the systems of creative know-how of commercial film are analyzed and extracted.

  • Research Products

    (8 results)

All 2014 2013 2012 2011 2010

All Presentation (7 results) Book (1 results)

  • [Presentation] Narrative Generation by Advertising Communication Strategy2013

    • Author(s)
      KAWAMURA, Yoji
    • Organizer
      The 2013 International Conference on Active Media Technology, Web Intelligence Consortium
    • Place of Presentation
      Maebashi(Gunma)
    • Year and Date
      2013-10-29
  • [Presentation] 広告映像における演出技法の視聴実験2013

    • Author(s)
      川村洋次
    • Organizer
      日本認知科学会文学と認知・コンピュータ研究分科会
    • Place of Presentation
      東洋大学(東京都)
    • Year and Date
      2013-03-02
  • [Presentation] 物語原型としての広告ストーリーを基にした広告映像制作システム2012

    • Author(s)
      川村洋次
    • Organizer
      日本認知科学会文学と認知・コンピュータ研究分科会
    • Place of Presentation
      近畿大学(大阪府)
    • Year and Date
      2012-09-29
  • [Presentation] 生活映像データベースの構築2012

    • Author(s)
      川村洋次
    • Organizer
      日本認知科学会文学と認知・コンピュータ研究会
    • Place of Presentation
      Z会(静岡県)
    • Year and Date
      2012-03-03
  • [Presentation] 自由記述文を基にした広告映像制作情報システムの試み2011

    • Author(s)
      川村洋次
    • Organizer
      日本広告学会第4回クリエーティブフォーラム
    • Place of Presentation
      青山学院大学(東京都)
    • Year and Date
      2011-05-14
  • [Presentation] 広告映像編集システムの試み-ショットから広告へ-2011

    • Author(s)
      川村洋次
    • Organizer
      日本認知科学会文学と認知・コンピュータ研究会
    • Place of Presentation
      電気通信大学(東京都)
    • Year and Date
      2011-03-05
  • [Presentation] 広告映像の内容技法と編集技法の分析2010

    • Author(s)
      川村洋次
    • Organizer
      日本認知科学会文学と認知・コンピュータ研究会
    • Place of Presentation
      キャンパスポート大阪(大阪府)
    • Year and Date
      2010-07-22
  • [Book] コンテンツとイメージの物語論2014

    • Author(s)
      小方孝、川村洋次、金井明人
    • Total Pages
      300
    • Publisher
      白桃書房

URL: 

Published: 2015-07-16  

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