2012 Fiscal Year Final Research Report
Research on Internet BusinessSupport
| Project/Area Number |
22500117
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Intelligent informatics
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| Research Institution | University of Tsukuba |
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Principal Investigator |
YOSHIDA Kenichi 筑波大学, ビジネスサイエンス系, 教授 (40344858)
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| Co-Investigator(Kenkyū-buntansha) |
TSUDA Kazuhiko 筑波大学, ビジネスサイエンス系, 教授 (50302378)
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| Project Period (FY) |
2010 – 2012
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| Keywords | インターネット / マーケティング |
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| Research Abstract |
In this study, we have investigated data mining methods for internet marketing. The characteristics of our data mining methods are:1) They are based on our previous studies on one-to-one marketing techniques using internet data,2) They also use various techniques we had developed to analyze huge internet data in efficient way.
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Research Products
(14 results)
