2012 Fiscal Year Final Research Report
Development of multi-faceted evaluation method of the effect about government public relations
| Project/Area Number |
22500233
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Library and information science/Humanistic social informatics
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| Research Institution | Tokai University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Keywords | 情報社会学 / 行政広報 |
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| Research Abstract |
We were able as a multi-faceted evaluation index of government public relations, is presented
(1) "cost-effectiveness index" based on the logic model of administrative measures
(2) "behavior modification metrics" based on the media use of strategic model "LAISLA+S" of government public relations was presented by the results of this study
(3) "cooperation realization metrics" based on the idea of local governance system
(4) "participant growth metrics" based on SECI model that describes the process of knowledge management
It was possible on the basis of this index, to contribute to the public administrative evaluation in Fujisawa City and Shimada City
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