Development and analysis of a new consumer behavior model with agent simulation

2013 Fiscal Year Final Research Report

• Project/Area Number: 22510160
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Social systems engineering/Safety system
• Research Institution: Soka University
• Principal Investigator: OKADA ISAMU 創価大学, 経営学部, 准教授 (60323888)
• Co-Investigator(Kenkyū-buntansha): YAMAMOTO Hitoshi 立正大学, 経営学部, 准教授 (70328574) ; SUWA Hirohiko 電気通信大学, 大学院情報システム学研究科, 研究員 (70447580)
• Project Period (FY): 2010-04-01 – 2014-03-31
• Keywords: マーケティング / エージェントシミュレーション

Research Abstract

On an analysis of consumer behavior model, we simulated a consumer behavior model on online word-of-mouth and a risk choice behavior model and derived some theoretical insights. Using those insights, we developed a would-be world browser as a marketing tool with implemented the model. Moreover, using a social vaccine effect, we tested a possibility applying an institutional designing to social media.

Research Products

• [Journal Article] 可能世界ブラウザとしてのエージェントシミュレーション:ターゲットマーケティングへの応用 (2013)
  • Author(s): 和泉潔,池田竜一,山本仁志,諏訪博彦,岡田勇,磯崎直樹,服部進
  • Journal Title: 電子情報通信学会論文誌D Volume: J96-D (12) Pages: 2877-2887
• [Journal Article] 社会情報学における社会シミュレーション研究 (2013)
  • Author(s): 岡田勇
  • Journal Title: 社会情報学 Volume: 1(3) Pages: 11-15
• [Journal Article] Mathematical Description and Analysis of Adaptive Risk Choice Behavior (2013)
  • Author(s): Isamu OKADA and Hitoshi Yamamoto
  • Journal Title: ACM Transactions on Intelligent Systems and Technology Volume: 4(1) Pages: 17(21 pages)
• [Journal Article] 社会シミュレーション～モデルの粒度と現実の接合を探る (2012)
  • Author(s): 岡田勇、遠藤薫、佐藤哲也、鳥海不二夫、水野誠、山本仁志、寺野隆雄、太田敏澄
  • Journal Title: 日本社会情報学会誌 Volume: 23(2) Pages: 65-80
• [Journal Article] 社会的ワクチン:メタ規範ゲームにおける裏切りの効果 (2011)
  • Author(s): 山本仁志、岡田勇
  • Journal Title: 電子情報通信学会論文誌D Volume: J94-D, No.11 Pages: 1836-1846
• [Journal Article] 適応的なリスク選択行動のエージェントシミュレーション (2011)
  • Author(s): 岡田勇、山本仁志
  • Journal Title: 電子情報通信学会論文誌D Volume: J94-D, No.11 Pages: 1847-1854
• [Journal Article] コミュニケーション構造の推移による大量SNSの分類 (2011)
  • Author(s): 山本仁志,諏訪博彦,岡田勇,鳥海不二夫,和泉潔,橋本康弘
  • Journal Title: 日本社会情報学会 Volume: 23(1) Pages: 33-43
• [Journal Article] An agent-based model of sustainable corporate social responsibility activities (2011)
  • Author(s): Okada, Isamu
  • Journal Title: JASSS Volume: 14(3), No.4 Pages: (22 pages)
• [Journal Article] エージェントベースシミュレーションによる知識共有コミュニティの報酬制度設計 (2011)
  • Author(s): 小川祐樹、山本仁志、岡田勇、諏訪博彦、太田敏澄
  • Journal Title: 電子情報通信学会論文誌D Volume: J94-D, No.6 Pages: 945-956
• [Journal Article] Effects of information diffusion in online word-of-mouth communication among consumers (2011)
  • Author(s): Okada, Isamu and Hitoshi Yamamoto
  • Journal Title: JACIII Volume: 15(2) Pages: 197-203
• [Presentation] Adaptive Risk Choice Behavior using MAS (2013)
  • Author(s): Isamu Okada, and Hitoshi Yamamoto
  • Organizer: Docmas2013
  • Place of Presentation: (4 pages)
  • Year and Date: 20131000
• [Presentation] Effects of controllable facilitators on social media : simulation analysis using Generalized Metanorms Games (2013)
  • Author(s): Toriumi, Fujio, Hitoshi Yamamoto, and Isamu Okada
  • Organizer: Docmas2013
  • Place of Presentation: (4 pages)
  • Year and Date: 20131000
• [Presentation] Organizational structure and wage incentives to sustain high morale : An agent-based approach (2013)
  • Author(s): Isamu Okada and Ichiro Takahashi
  • Organizer: USB proceedings pf the 9th Conference of the European Social Simulation Association (ESSA 2013)
  • Place of Presentation: (No.30, 5 pages)
  • Year and Date: 20130900
• [Presentation] Exploring optimal wage incentive system using ABS (2013)
  • Author(s): Isamu Okada and Ichiro Takahashi
  • Organizer: Proceedings of The 8th International Workshop on Agent-based Approaches in Economic and Social Complex Systems (AESCS 2013)
  • Place of Presentation: (pp.30-38)
  • Year and Date: 20130900
• [Presentation] Evolution of Cooperation using Generalized Metanorms Game : Dynamic Analysis towards Institutional Designs (2013)
  • Author(s): Isamu Okada, Hitoshi Yamamoto, Fujio Toriumi
  • Organizer: Booklet of 15th International Conference of Social Dilemma (ICSD 2013)
  • Place of Presentation: (p.88)
  • Year and Date: 20130700
• [Presentation] 学際研究としての社会シミュレーション:近接学問領域との接合 (2013)
  • Author(s): 山本仁志、鳥海不二夫、岡田勇
  • Organizer: 人工知能学会第27回全国大会
  • Place of Presentation: (論文集, 3I3-OS-14a-1, 3 pages)
  • Year and Date: 20130600
• [Presentation] Analysis of Meta-rewards Game : Application of Management Policy for Social Media (2013)
  • Author(s): Toriumi, Fujio, Hitoshi Yamamoto, and Isamu Okada
  • Organizer: Proceedings of the fifth international on emergent intelligence on networked agents (WEIN'13)
  • Place of Presentation: (pp.74-88)
  • Year and Date: 20130500
• [Presentation] Analysis of a public good game permitted new entries : a role of defectors to maintain cooperation (2013)
  • Author(s): Yamamoto, Hitoshi, and Isamu Okada
  • Organizer: Proceedings of the fifth international on emergent intelligence on networked agents (WEIN'13)
  • Place of Presentation: (pp.89-98)
  • Year and Date: 20130500
• [Presentation] An analysis of generalized metanorms game : cooperation accelerated by defection and decelerated by reward (2013)
  • Author(s): Hitoshi Yamamoto, Isamu Okada, and Fujio Toriumi
  • Organizer: International Conference on Modelling Biological Evolution (MBE13)
  • Year and Date: 20130500
• [Presentation] 序数的競争における戦略～リスク選択ゲームのレプリケータダイナミクスによる分析 (2013)
  • Author(s): 岡田勇
  • Organizer: 第55数理社会学会
  • Place of Presentation: (研究報告要旨集, 68-69)
  • Year and Date: 20130300
• [Presentation] 不確実性環境下における序数的競争の適応戦略 (2013)
  • Author(s): 岡田勇
  • Organizer: ゲーム理論ワークショップ2013
  • Place of Presentation: (1 page)
  • Year and Date: 20130300
• [Presentation] Why do people use Social Media? - Agent-based simulation and population dynamics analysis of the evolution of cooperation in social media (2012)
  • Author(s): Toriumi, Fujio, Hitoshi Yamamoto, and Isamu Okada
  • Organizer: 2012 IEEE/WIC/ACM International Conference on Intelligent Agent Technology (IAT2012)
  • Year and Date: 20121200
• [Presentation] 可能世界ブラウザとしてのエージェントシミュレーション:ターゲットマーケティングへの応用 (2012)
  • Author(s): 和泉潔、池田竜一、山本仁志、諏訪博彦、岡田勇、磯崎直樹、服部進
  • Organizer: 合同エージェントワークショップ&シンポジウム(JAWS)
  • Place of Presentation: (8 pages)
  • Year and Date: 20121000
• [Presentation] Does vengeful evaluation prevent malicious traders from invading? (2012)
  • Author(s): Okada, Isamu and Hitoshi Yamamoto
  • Organizer: Abstracts on New Developments in Signaling and Game Theory
  • Place of Presentation: (20)
  • Year and Date: 20121000
• [Presentation] 順次的リスク選択ゲームの動学分析 (2012)
  • Author(s): 岡田勇、山本仁志
  • Organizer: 第22回日本数理生物学会
  • Place of Presentation: (大会要旨集, 79)
  • Year and Date: 20120900
• [Presentation] Effect of defectors for cooperation : How strictly should defectors be eliminated from the newcomers? (2012)
  • Author(s): Yamamoto, Hitoshi, Isamu Okada, and Yuki Ogawa
  • Organizer: The 11th International Conference on Autonomous Agents and Multiagent Systems (AAMAS 2012)
  • Place of Presentation: (1347-1348)
  • Year and Date: 20120600
• [Presentation] Business cycle in Agent-based simulation (2012)
  • Author(s): Takahashi, Ichiro and Isamu Okada
  • Organizer: Proceedings of The 7th International Workshop on Agent-based Approaches in Economic and Social Complex Systems (AESCS 2012)
  • Place of Presentation: (32-43)
  • Year and Date: 20120100
• [Presentation] Risk choice game on an agent based model and its replicator dynamics analysis (2012)
  • Author(s): Okada, Isamu, and Hitoshi Yamamoto
  • Organizer: Proceedings of The 7th International Workshop on Agent-based Approaches in Economic and Social Complex Systems (AESCS 2012)
  • Place of Presentation: (275-285)
  • Year and Date: 20120100
• [Presentation] Relationship between online word-of-mouth communication and consumer behavior (2012)
  • Author(s): Okada, Isamu
  • Organizer: Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS)
  • Place of Presentation: (1807-1813)
  • Year and Date: 20120100
• [Presentation] Introduction to Social Media in social Informatics Minitrack (2012)
  • Author(s): Ohta, Toshizumi, Isamu Okada, Hitoshi Yamamoto and Hirohiko Suwa
  • Organizer: Proceedings of the 45th Annual Hawaii International Conference on System Sciences (HICSS)
  • Place of Presentation: (1758)
  • Year and Date: 20120100
• [Presentation] 新規参入者がある公共財ゲームにおける社会的ワクチン効果 (2011)
  • Author(s): 山本仁志、岡田勇、小川祐樹
  • Organizer: 合同エージェントワークショップ&シンポジウム2011 (JAWS-2011)
  • Place of Presentation: (7 pages on USB)
  • Year and Date: 20111000
• [Presentation] Evolution of cooperation by defection : Effect of a social vaccine (2011)
  • Author(s): Yamamoto, Hitoshi, Isamu Okada
  • Organizer: Proceedings of the 7th European Social Simulation Association Conference (ESSA 2011)
  • Place of Presentation: (CD-ROM, 4 pages)
  • Year and Date: 20110900
• [Presentation] Is it convenient to be altruistic? An Approach from CSR (2011)
  • Author(s): Okada, Isamu
  • Organizer: Proceedings of the 7th European Social Simulation Association Conference (ESSA 2011)
  • Place of Presentation: (CD-ROM, 3 pages)
  • Year and Date: 20110900
• [Presentation] Evolution of cooperation by defection in the metanorms game (2011)
  • Author(s): Yamamoto, Hitoshi, Isamu Okada
  • Organizer: Abstracts of Game Theory and Society
  • Place of Presentation: (44-45)
  • Year and Date: 20110700
• [Presentation] Replicator Dynamics Analysis of Risk Choice Game (2011)
  • Author(s): Okada, Isamu, and Hitoshi Yamamoto
  • Organizer: Abstracts of Game Theory and Society
  • Place of Presentation: (43-44)
  • Year and Date: 20110700
• [Presentation] Classification of Social Network Sites based on Network Indexes and Communication Patterns (2011)
  • Author(s): Toriumi, Fujio, Isamu Okada, Hitoshi Yamamoto, Hirohiko Suwa, Kiyoshi Izumi and Yasuhiro Hashimoto
  • Organizer: Proceedings of the International Workshop on Social Web Mining in The 22nd International Joint Conference on Artificial Intelligence (SWM 2011)
  • Place of Presentation: (27-33)
  • Year and Date: 20110700
• [Presentation] Web機械翻訳再現性評価の研究 (2011)
  • Author(s): 宮澤信一郎、岡田勇、宮崎瑞之、横山晶一、江原暉将、太田敏澄
  • Organizer: 情報処理学会第202回自然言語処理研究会
  • Place of Presentation: (研究報告, 202, no.8, 9 pages)
  • Year and Date: 20110700
• [Presentation] ID-POSの購買履歴情報に基づく購買人格の抽出と分析 (2011)
  • Author(s): 山本仁志、諏訪博彦、岡田勇、小川祐樹、和泉潔、磯崎直樹、服部進
  • Organizer: 経営情報学会(JASMIN)2011年春季全国研究発表大会
  • Place of Presentation: (B2-3, 6pages)
  • Year and Date: 20110500
• [Presentation] 裏切りがもたらすメタ規範ゲームにおける協調の安定 (2011)
  • Author(s): 山本仁志、岡田勇
  • Organizer: 第51回数理社会学会
  • Place of Presentation: (研究報告要旨集, 121-124)
  • Year and Date: 20110300
• [Presentation] 順次性のあるリスク選択ゲームの適応的戦略 (2011)
  • Author(s): 岡田勇、山本仁志
  • Organizer: 第51回数理社会学会
  • Place of Presentation: (研究報告要旨集, 35-38)
  • Year and Date: 20110300
• [Presentation] 社会的ワクチン:メタ規範ゲームにおける裏切りの効果 (2011)
  • Author(s): 山本仁志、岡田勇
  • Organizer: ゲーム理論ワーショップ2011
  • URL: http://www.econ.hit-u.ac.jp/~aokada/kakengame/meeting/workshop/paper2011/yamamoto.pdf
  • Place of Presentation: (3 pages)
  • Year and Date: 20110300
• [Presentation] リスク選択ゲームのリプリケータダイナミクス (2011)
  • Author(s): 岡田勇、山本仁志
  • Organizer: ゲーム理論ワーショップ2011
  • Place of Presentation: (3 pages)
  • Year and Date: 20110300
• [Presentation] An Agent Based Model of Endogenous Business Cycle (2011)
  • Author(s): Takahashi, Ichiro and Isamu OKADA
  • Organizer: Eastern Economic Association 37th Annual Conference
  • Place of Presentation: NY
  • Year and Date: 20110200
• [Presentation] 裏切りの効果による協調の進化的安定 (2011)
  • Author(s): 山本仁志、岡田勇
  • Organizer: 社会情報システム学研究会第17回シンポジウム
  • Place of Presentation: (学術講演論文集、pp.149-154)
  • Year and Date: 20110100
• [Presentation] 社会シミュレーション~モデルの粒度と現象の接合を探る (2011)
  • Author(s): 岡田勇、太田敏澄
  • Organizer: 日本社会情報学会(JASI&JSIS)合同研究大会
  • Place of Presentation: (研究発表論文集、p.32,2011(9))
  • Year and Date: 20110000
• [Presentation] 条件付きリスク行動の進化論的分析 (2010)
  • Author(s): 岡田勇、山本仁志
  • Organizer: 合同エージェントワークショップ&シンポジウム2010 (JAWS2010)
  • Place of Presentation: (Memory Stick)
  • Year and Date: 20101000
• [Presentation] メタ規範ゲームの脆弱性 (2010)
  • Author(s): 山本仁志、岡田勇
  • Organizer: 第20回日本数理生物学会大会
  • Place of Presentation: (要旨集, p.94)
  • Year and Date: 20100900
• [Presentation] 逐次的リスク戦略の進化 (2010)
  • Author(s): 岡田勇、山本仁志
  • Organizer: 第20回日本数理生物学会大会
  • Place of Presentation: (要旨集, p.95)
  • Year and Date: 20100900
• [Presentation] An Agent Based Approach to Investment Dynamics and Financial Instability (2010)
  • Author(s): Takahashi, Ichiro and Isamu OKADA
  • Organizer: Second International Workshop on Managing Financial Instability in Capitalist Economies
  • Year and Date: 20100900
• [Presentation] Agent-Based Model of Q&A Community for Effective Pecuniary Payback System (2010)
  • Author(s): Ogawa, Yuki, Hitoshi Yamamoto, Isamu Okada, Hirohiko Suwa, Toshizumi Ohta
  • Organizer: WCSS 2010
  • Place of Presentation: (Proceedings on CD-ROM)
  • Year and Date: 20100900
• [Presentation] Vulnerability and Evolution of Cooperation in the Metanorms (2010)
  • Author(s): Yamamoto, Hitoshi, Isamu Okada
  • Organizer: WCSS 2010
  • Place of Presentation: (Proceedings on CD-ROM)
  • Year and Date: 20100900
• [Presentation] Evolution of Conditionally Risk Behaviour (2010)
  • Author(s): Okada, Isamu, and Hitoshi Yamamoto
  • Organizer: WCSS 2010
  • Place of Presentation: (Proceedings on CD-ROM)
  • Year and Date: 20100900
• [Remarks] 岡田勇、オンライン取引における評価戦略の影響と財の多様性に関するシミュレーション、「情報伝搬のメカニズム分析」シンポジウム、pp.158-175, 2013(1)
• [Remarks] 岡田勇、社会科学者としての社会シミュレーションの現状と展望、JWEIN&SIG-DOCMAS 2012合同合宿,2012(12)
• [Remarks] Miyazawa, Shinichirou, Isamu Okada, Mitsuyuki Miyazaki, Terumasa Ehara, Shoich Yokoyama, Challenges Regarding Translation in Social Media and Our Proposals, Proceedings of the 4th World Congress on Social Simulation, 26, 11 pages, 2012(9)
• [Remarks] Okada, Isamu : Introduction to Simulation Study on Social Media, Proceedings of the 4th World Congress on Social Simulation, 20, 5 pages, 2012(9)
• [Remarks] 岡田勇、山本仁志、「リスク行動の生態学」、日本マーケティング・サイエンス学会「消費者行動のダイナミクス」研究部会, 2011(8)