2013 Fiscal Year Final Research Report
Development and analysis of a new consumer behavior model with agent simulation
| Project/Area Number |
22510160
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | Soka University |
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Principal Investigator |
OKADA ISAMU 創価大学, 経営学部, 准教授 (60323888)
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| Co-Investigator(Kenkyū-buntansha) |
YAMAMOTO Hitoshi 立正大学, 経営学部, 准教授 (70328574)
SUWA Hirohiko 電気通信大学, 大学院情報システム学研究科, 研究員 (70447580)
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| Project Period (FY) |
2010-04-01 – 2014-03-31
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| Keywords | マーケティング / エージェントシミュレーション |
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| Research Abstract |
On an analysis of consumer behavior model, we simulated a consumer behavior model on online word-of-mouth and a risk choice behavior model and derived some theoretical insights. Using those insights, we developed a would-be world browser as a marketing tool with implemented the model. Moreover, using a social vaccine effect, we tested a possibility applying an institutional designing to social media.
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Research Products
(57 results)
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[Presentation] Web機械翻訳再現性評価の研究2011
Author(s)
宮澤信一郎、岡田勇、宮崎瑞之、横山晶一、江原暉将、太田敏澄
Organizer
情報処理学会第202回自然言語処理研究会
Place of Presentation
(研究報告, 202, no.8, 9 pages)
Year and Date
20110700
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[Remarks] 岡田勇、オンライン取引における評価戦略の影響と財の多様性に関するシミュレーション、「情報伝搬のメカニズム分析」シンポジウム、pp.158-175, 2013(1)
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[Remarks] 岡田勇、社会科学者としての社会シミュレーションの現状と展望、JWEIN&SIG-DOCMAS 2012合同合宿,2012(12)
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[Remarks] Miyazawa, Shinichirou, Isamu Okada, Mitsuyuki Miyazaki, Terumasa Ehara, Shoich Yokoyama, Challenges Regarding Translation in Social Media and Our Proposals, Proceedings of the 4th World Congress on Social Simulation, 26, 11 pages, 2012(9)
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[Remarks] Okada, Isamu : Introduction to Simulation Study on Social Media, Proceedings of the 4th World Congress on Social Simulation, 20, 5 pages, 2012(9)
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[Remarks] 岡田勇、山本仁志、「リスク行動の生態学」、日本マーケティング・サイエンス学会「消費者行動のダイナミクス」研究部会, 2011(8)
