2012 Fiscal Year Final Research Report
Conjunction between Consumption and Social Transformation in Modern India with a Focus on Political Representation of Key Consumer Goods
| Project/Area Number |
22520720
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Asian history
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| Research Institution | Kobe City University of Foreign Studies |
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Principal Investigator |
OISHI Takashi 神戸市外国語大学, 外国語学部, 准教授 (70347516)
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| Project Period (FY) |
2010 – 2012
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| Keywords | インド / 商人ネットワーク / 軽工業製品 / 消費・ナショナリズム / 環インド洋世界 |
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| Research Abstract |
This academic project concentrated on investigating the nexus between the commodities and socio-political representations in modern India through taking the examples from some specific commodities which strikingly accompanied socio-politicalconnotation in connection with nationalism, gender, economic contestation. Concrete commodities put under analysis included matches, glass ornaments and beedi(a sort of indigenous type of cigarette). In particular, it successfully illuminated the process in which the commodities which had been invented/developed in foreign countries like Europe or Japan underwent some kind of “vernacularization” through the arrangement of designs, labeling, etc., and thereby collaborated with the socio-political as well as economic dynamism of modern India.
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