2012 Fiscal Year Final Research Report

The process of, and measures for, the diffusion of the corporate mission throughout the company organization as a whole.

Research Project

Project/Area Number	22530387
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Single-year Grants
Section	一般
Research Field	Business administration
Research Institution	Tezukayama University (2012) Hagoromo International University (2010-2011)
Principal Investigator	TANAKA Masako 帝塚山大学, 経営学部, 准教授 (80321107)
Project Period (FY)	2010 – 2012
Keywords	経営理念浸透 / 内面化 / 定着化 / 中間管理者 / 若手成員 / 経験の重要性 / 客観的理解 / 理念浸透のプロセス
Research Abstract	This research has investigated the diffusion of the corporate mission from the twin perspectives of “internalization” and “embodiment” within the implementation at multiple companies of an interview survey of various levels: one company’s top executive, middle managers and general employees. As a result, it was clarified with regard to the “internalization” of the corporate mission, that watershed experiences become flagstones and understanding of the mission deepens, exerting an impact on the handling of subordinates. It was also clarified with regard to the “embodiment” of the corporate mission that because the “wording of the corporate mission” exerts an impact on thediffusion process, adopting measures for diffusion in accordance with that is effective.