2012 Fiscal Year Final Research Report
The Study on the Significance of the Concept Formulation in the Product Development by the Industry-University Cooperation
| Project/Area Number |
22530394
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Chiba University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
SATOU Eisaku 千葉大学, 大学院・人文社会科学研究科, 教授 (10366940)
SHIMIZU Kaoru 千葉大学, 法経学部, 准教授 (10323388)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 製品コンセプト / 産学連携 / 産学共同研究 / 研究テーマの策定 |
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| Research Abstract |
In the product development of the company, the decision of the product concept in the stage before development plays the important role. The product concept is basic thought which transmits the essential characteristic of the product directly and makes differentiation with the competitor conspicuous. And the industry-university cooperation which utilizes the scientific knowledge of the university strategically attracts attention in the product development. This research clarified systematically the meanings and the subjects of the product development by the industry-university cooperation through the decision stage of the product concept which brings the new value.
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