2012 Fiscal Year Final Research Report
A Study on Service Value Creation Model based on theCognitive-behavioral Monitoring
| Project/Area Number |
22530406
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Kyoto University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
YAMAKAWA Yoshinori NTTデータ経営研究所, マネジメントイノベーションセンター, 研究員 (80447945)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 経営戦略 / 価値創出 / サービスイノベーション / サービスサイエンス / 長期関係 |
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| Research Abstract |
This study is to propose a framework on a global business development for Japanese creative services. A typical characteristic of the Japanese creative services is to maintain long-term credible relationships with the customers and the enterprise partners, as well as pursing a short-term profitability. In order to achieve the objectives of this study, we have conducted the research and development of the following issues:(1) To propose a modeling for service value creation keeping with both the short-term economical values and the long-term social values, and(2) To conduct experimental development based on the cognitive-behavioral monitoring method for service business domains.Through such research and developments, we have gained the following results:(1) To reveal the structure of the relationship on the Japanese creative services, and(2) To propose an appropriate benefit translation process from one field to another and a strategy for global business development on Japanese creative services.These results will provide a quantitative and structural approach for clarifying the advantages of Japanese creative services that essentially depend on the intuition and the experiences of the service providers.
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