2012 Fiscal Year Final Research Report
An empirical study on potential and issues for the Japanese BOP business in developing countries.
| Project/Area Number |
22530419
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Hokkai-Gakuen University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
HIRANO Ken 北海学園大学, 経済学部, 准教授 (20438352)
SEKI Norihito 北海学園大学, 経済学部, 准教授 (40510847)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 国際経営 / BOPビジネス |
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| Research Abstract |
The Japanese companies are very likely to have the high potential in the BOP business, although the current situation is kind of behind the European and US companies. Particularly small and medium-sized Japanese business is more likely to have the strength. The supporting system for nontraditional partnership and the innovation in the BOP market would be necessary for the Japanese companies to succeed in BOP market.
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Research Products
(5 results)
