2012 Fiscal Year Final Research Report
Empirical Analysis on new product feature proposal andacceptance Process
| Project/Area Number |
22530423
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Sophia University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
AOSHIMA Yaichi 一橋大学, イノベーション研究センター, 准教授 (70282928)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 経営戦略 / 技術経営 / イノベーション |
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| Research Abstract |
Based on contents analysis of press release data, we have quantitatively confirmedthat competitive foci of the industry have sifted periodically. We also have identifiedfoci divergence and convergence periods, and have picked up specific companiesinitiating foci diversion and conversion. Hedonic regression analysis shows thatcustomer evaluations also changed significantly over time.
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