2012 Fiscal Year Final Research Report
The Research study on the intellectual property strategy for branding technology
| Project/Area Number |
22530436
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Kanazawa Institute of Technology |
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Principal Investigator |
KAMIJO Yukiko 金沢工業大学, 工学研究科, 准教授 (70361681)
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| Co-Investigator(Kenkyū-buntansha) |
SUGIMITSU Kazunari 金沢工業大学, 工学研究科, 教授 (90350751)
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| Co-Investigator(Renkei-kenkyūsha) |
ASHIDA Nozomi 金沢工業大学, 知的財産科学研究所, 研究員 (80573790)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 技術経営 / 技術のブランド化 / 知的財産戦略 |
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| Research Abstract |
We conducted the research study on the intellectual property strategy for branding technology of companies. Most of companies have recognized that “Technology branding” is effective in order to visualize the technology itself, improve the perceived quality of customers, increase revenue, and enhance the competitiveness of the product. However, development of organization and implementation of IP strategy for technology branding has not been sufficiently performed.
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