Exploring the nature of retail marketing to enrich the consumer daily life and to contribute to the international community

2012 Fiscal Year Final Research Report

• Project/Area Number: 22530455
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Commerce
• Research Institution: Keio University
• Principal Investigator: TAKAHASHI Ikuo 慶應義塾大学, 商学部, 教授 (70187996)
• Project Period (FY): 2010 – 2012
• Keywords: 小売業 / 消費生活 / マーケティング / 消費者行動 / 国際 / 生活の質

Research Abstract

The determinants of the Japanese retail structure were analyzed considering the consumer market factors. In addition, the nature of prospective retail marketing was described based on some joint research with foreign marketing scholars and some interview

Research Products

• [Journal Article] Cross-Linguistic Validation of a Unidimensional Scale for Cosmopolitanism (2013)
  • Author(s): Mark Cleveland, Michel Laroche, Ikuo Takahashi, Secil Erdogan
  • Journal Title: Journal of Business Research
  • Peer Reviewed
• [Journal Article] 小売市場潜在力の規定要因-1990年代以降の時間的・空間的分析 (2012)
  • Author(s): 高橋郁夫
  • Journal Title: 『東京経大学会誌』(東京経済大学経営学会) Volume: 第274号 Pages: 27-42
  • Peer Reviewed
• [Journal Article] サービス・ドミナント・ロジックによるブランディングおよびブランド・コミュニケーションへの新視点 (2011)
  • Author(s): マイケル・メルツ、高橋郁夫
  • Journal Title: 日経広告研究所報 Volume: 255号 Pages: 12-18
• [Presentation] The Evolution of Japanese Retailing: 1991-2007 (2013)
  • Author(s): Charles Ingene and Ikuo Takahashi
  • Organizer: World Marketing Congress 16
  • Place of Presentation: Melbourne,Australia
  • Year and Date: 2013-07-18
• [Presentation] Building Global Bridges with Japanese Scholars (2012)
  • Author(s): Ikuo Takahashi
  • Organizer: 2012 Global Marketing Conference
  • Place of Presentation: Seoul,Korea
  • Year and Date: 2012-07-21
• [Presentation] The Evolution of Retail Market Potential in Japan: 1991-2007 (2012)
  • Author(s): Charles Ingene and Ikuo Takahashi
  • Organizer: 2012 Global Marketing Conference
  • Place of Presentation: Seoul,Korea
  • Year and Date: 2012-07-20
• [Presentation] 日本商業学会と国際化問題への対応 (2011)
  • Author(s): 高橋郁夫
  • Organizer: 日本商業学会第2回全国研究報告会
  • Place of Presentation: 青山学院大学
  • Year and Date: 2011-12-17
• [Presentation] Cross-Cultural Validation of a Unidimensional Short Scale for Cosmopolitanism (2011)
  • Author(s): Mark Cleveland, Michel Laroche, Ikuo Takahashi, and Secil Erdogan
  • Organizer: The Seventh Royal Bank International Research Seminar
  • Place of Presentation: Montreal、Canada
  • Year and Date: 2011-09-23
• [Presentation] Changing Japanese Retail Marketing Potential from 1991 to 2007 (2011)
  • Author(s): Charles Ingene and Ikuo Takahashi
  • Organizer: The 15th World Marketing Congress: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World, (The Academy of Marketing Science)
  • Place of Presentation: Reims,France
  • Year and Date: 2011-07-22
• [Presentation] 消費者行動研究と私 (2011)
  • Author(s): 高橋郁夫
  • Organizer: 日本消費者行動研究学会第42回消費者行動研究コンファレンス
  • Place of Presentation: 早稲田大学。
  • Year and Date: 2011-06-25
• [Book] 「近年の消費者市場の変化とこれからの流通・マーケティングの諸問題」47-56頁、消費者問題研究グループ編『消費者市民社会と企業・消費者の役割』(中部日本教育文化会) (2013)
  • Author(s): 高橋郁夫
  • Total Pages: 195