2014 Fiscal Year Final Research Report
Medical Marketing and Marketing Case in Medical Institutions
| Project/Area Number |
22530458
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Tokyo Keizai University |
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Principal Investigator |
OGI NORICHIKA 東京経済大学, 経営学部, 教授 (20299358)
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| Project Period (FY) |
2010-04-01 – 2015-03-31
|
| Keywords | 医療機関 / マーケティング / ケース開発 |
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| Outline of Final Research Achievements |
This study is to make clear the medical marketing and the marketing cases in medical institutions. Specifically, I reviewed medical marketing and investigated the hearing to domestic and foreign medical institutions. There are some articles, some books, some presentations in the results of research.
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| Free Research Field |
マーケティング
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