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2012 Fiscal Year Final Research Report

Studies of Change of Consumer Culture in the 21st Century

Research Project

  • PDF
Project/Area Number 22530460
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionHosei University

Principal Investigator

KIMURA Junko  法政大学, 経営学部, 教授 (00342204)

Co-Investigator(Kenkyū-buntansha) TANAKA Hiroshi  中央大学, 戦略経営研究科, 教授 (60286002)
Project Period (FY) 2010 – 2012
Keywords消費者アイデンティティ / ビデオグラフィー / 消費文化論 / 所有
Research Abstract

In order to study how consumer behavior in 21st century will change itself, two research projects were conducted: 1) Traditional and ritual consumer behavior, and 2) Transformational consumer behavior. In the former, tea ceremony was investigated. In the latter, interviews with Genpatsu refugees in the Nihonmatsu camp were conducted. In the first study, we could observe how traditional consumer identity was formed and maintained. In the second study, based on the field study in the aftermath of the Fukushima disaster, the theme of materialism and consumer identity was revealed. We found that as the refugees were materialistically supplemented they do not need to fulfill themselves by ordinary consumption. Taken together, when consumer ’s basic needs are met, ritual consumption works to reinforce their identity, whereas consumers will be forced to change their consumer identity in the disastrous life event.

  • Research Products

    (10 results)

All 2012 2011 2010 Other

All Journal Article (6 results) (of which Peer Reviewed: 4 results) Presentation (2 results) Book (1 results) Remarks (1 results)

  • [Journal Article] 新しい消費者研 究への視座2012

    • Author(s)
      田中洋・亀井昭宏
    • Journal Title

      Ad Studies

      Volume: vol39 Pages: 4-10

  • [Journal Article] 欲望とは何か2012

    • Author(s)
      田中洋・水越康介・西川英彦
    • Journal Title

      碩学舎ビジネスジャーナル

      Volume: Vol5 Pages: 2-16

  • [Journal Article] 家族消費論:イタリアのFamily Gatheringの参与観察2012

    • Author(s)
      木村純子
    • Journal Title

      経営志林

      Volume: 第49巻第4号 Pages: 113-120

    • Peer Reviewed
  • [Journal Article] 家族消費論:アイデンティティ形成と消費者行動に関する序論的考察(1)2012

    • Author(s)
      木村純子
    • Journal Title

      経営志林

      Volume: 第49巻第3号 Pages: 105-114

    • Peer Reviewed
  • [Journal Article] Tea for Two: Why Japanese Tea Ceremony is a Joy2011

    • Author(s)
      Junko Kimura & Hiroshi Tanaka
    • Journal Title

      Asia-Pacific Advances in Consumer Research

      Volume: Vol9 Pages: 2

    • Peer Reviewed
  • [Journal Article] The Japanese Tea Ceremony As Luxury2011

    • Author(s)
      Hiroshi Tanaka. & Junko Kimura
    • Journal Title

      in European Advances in Consumer Research

      Volume: Vol9 Pages: 549

    • Peer Reviewed
  • [Presentation] Tea for Two2011

    • Author(s)
      Hiroshi Tanaka. & Junko Kimura
    • Organizer
      Association for Consumer Research Asia-Pacific Conference
    • Place of Presentation
      Renmin University of China, Beijing, China
    • Year and Date
      2011-07-17
  • [Presentation] Tea for Two: The Japanese Tea Ceremony as Luxury2010

    • Author(s)
      Hiroshi Tanaka. & Junko Kimura
    • Organizer
      Association for ConsumerResearch European Conference
    • Place of Presentation
      RoyalHolloway, University of London, UK
    • Year and Date
      2010-07-01
  • [Book] キュレーション:収集 し、選別し共有する技術2011

    • Author(s)
      スティーブン・ローゼンバウム(著)田中洋(監訳・解説)
    • Total Pages
      379
    • Publisher
      プレジデント社
  • [Remarks]

    • URL

      http://adv.asahi.com/modules/feature/index.php/content0520.htmlhttp://macs.mainichi.co.jp/space/web/042/marke.htmlhttp://hiroshi-tanaka.net/http://kimuraseminar.qee.jp/

URL: 

Published: 2014-08-29  

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