2012 Fiscal Year Final Research Report
A Study on sourcing network of Private Brands
| Project/Area Number |
22530461
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meiji University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
SHOJI Masato 高千穂大学, 商学部, 教授 (50317658)
KIKUCHI Kazuo 明治大学, 商学部, 教授 (00341280)
SATO Toshihisa 高崎商科大学, 商学部, 准教授 (10458458)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 商学 / PB / マーケティング / ロジスティクス |
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| Research Abstract |
This study examined the distribution, network, and supply chain management of private brands. The extant literature mainly includes studies of NB(National Brands) at the point of purchase. Further, this paper examined a feature in retailing and the relationshipwith PB, and in addition, investigated the variety and inventory in retailing. The results suggest the need to control the distribution channel of PB. The results indicate that PB is positively correlated with a firm that has a superior system of stocking and information sharing.
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