2012 Fiscal Year Final Research Report
Global Marketing Strategy of Japanese Electronics Manufacturers
| Project/Area Number |
22530466
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meijo University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Keywords | マーケティング / 国際市場 / エレクトロニクスメーカー / モジュール化 コモディティ化 / コモディティ化 |
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| Research Abstract |
In this research, the effective global marketing strategy of Japanese electronics manufacturers in the global market where modularization and commoditization have become widespread is explored. As a result, marketing orientation, the balance of standardization & adaptation, the scale of business, open strategy, selection & concentration and the framework of approach to overseas markets are pointed out as the important elements in the future global marketing strategy of Japanese electronics manufacturers.
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