2012 Fiscal Year Final Research Report
Develop the model of Fixed Revenue accounting
| Project/Area Number |
22530496
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Accounting
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| Research Institution | Meiji University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Keywords | 関係性マーケティング / 収益管理 |
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| Research Abstract |
Based on theoretical considerations, empirical analysis and case studies, the model of fixed revenue accounting was developed. Here, the fixed revenue accounting is a management accounting model to execute customer strategy based on the relationship marketing that has attracted attention in the aria of marketing and management engineering but been unwatched in that of management accounting. In 2013, a book that organizes the results of this study will be published.
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