2012 Fiscal Year Final Research Report
Cognitive Foundation of Consumption Behavior
| Project/Area Number |
22530687
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Social psychology
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| Research Institution | Kobe Gakuin University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
SHIMIZU Hiroyuki 神戸学院大学, 人文学部, 教授 (30202112)
HASEGAWA Chihiro 神戸学院大学, 人文学部, 准教授 (80551390)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 消費者行動 / 自伝的記憶 / レミニセンス・バンプ / ポジティブ優位性効果 / 記憶特性質問紙(MCQ) / Iowa Gambling Task / 皮膚コンダクタンス反応 / 貨幣 |
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| Research Abstract |
Understanding cognitive foundation of consumption behavior is essential for improvement of QOL. To expand this understandings, we studied hree topics;(1) The characteristics of autobiographical memory for purchases: In terms of their temporal distribution and positivity effects in younger and older adults, (2) Skin conductance response and performance of Iowa Gambling Task in real money transaction, (3) Asymmetric discountingin valuation of reward points.
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