2012 Fiscal Year Final Research Report
A dynamic study about processing and private branding of livestock products
| Project/Area Number |
22580250
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Single-year Grants |
|---|
| Section | 一般 |
|---|
| Research Field |
Agro-economics
|
|---|
| Research Institution | Okayama University |
|---|
Principal Investigator |
YOKOMIZO Isao 岡山大学, 大学院・環境生命科学研究科, 教授 (00174863)
|
|---|
| Project Period (FY) |
2010 – 2012
|
| Keywords | 農業経営 / 畜産物加工 / プライベート・ブランド / 機能的ベネフィット / 心理的ベネフィット / リピーター / 付加価値 |
|---|
| Research Abstract |
We investigated and analyzed the examples that succeed in (1)private branding of livestock products, and (2) processing and private branding of livestock products, in time series. We clarified some essences of their management abilities and innovations.Concretely, they performed intelligence with a clear aim and aimed at the production that pursued originality. Such a management effort provided not only the functional benefit but also the psychological benefit to consumers. In addition, they made consumers regular customers and led to enjoying stable profit.
|
