2012 Fiscal Year Final Research Report
A Study on Role of Local-Food-Branding Activities to Build City Brand
| Project/Area Number |
22615026
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Design science
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| Research Institution | Kyushu University |
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Principal Investigator |
TOGO Yasushi 九州大学, 大学院・芸術工学研究院・デザインストラテジー部門, 教授 (90437765)
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| Co-Investigator(Kenkyū-buntansha) |
TAMURA Ryoichi 九州大学, 大学院・芸術工学研究院, 准教授 (20253544)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 地域ブランド / 社会システムデザイン / 地域活性化 / 制度設計 / 情報デザイン |
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| Research Abstract |
The study presents the design process of the local-food-brand strategy with the view of social system design through literature researches, previous researches and the case study by considering the function and organization of the local-food-branding activities of kyogikai (council) that consist of local-stakeholders in the city-branding activities by the local government, and it is based on the studies of brand-knowledge formation model (hypotheses) and elements of the local-food-brands.
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