2012 Fiscal Year Final Research Report
An fMRI study on the effect of fragrance and color for the motivation to learn
| Project/Area Number |
22650043
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Single-year Grants |
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| Research Field |
Sensitivity informatics/Soft computing
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| Research Institution | Waseda University |
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Principal Investigator |
SAITO Miho 早稲田大学, 人間科学学術院, 教授 (90288043)
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| Co-Investigator(Kenkyū-buntansha) |
WATANABE Joubu 帝京平成大学, 薬学部, 准教授 (90409756)
MIURA Kumiko 早稲田大学, 人間科学学術院, その他 (20548705)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 感性脳科学 |
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| Research Abstract |
In this fMRI study, the most preferred fragrance for each subject which he/she had selected among 120 various fragrances before the experiment started was used during the experiments. Brain scanning was done in a 1.5T Magnetom Vision fMRI scanner. Color stimuli were back-projected onto a screen viewed through an angled mirror. Subjects were presented 3 sets of 30 blocks in the scanner and were asked to carry out the N-back task. The activation of the orbito-frontal cortex (OFC) indicated a harmonized combination of color and fragrance. Moreover, the activation of the cingulate gyrus suggested that the presentation of fragrance motivated subjects' performances.
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