2011 Fiscal Year Final Research Report
A Study on the Possibility of e-commerce in agricultural products distribution
| Project/Area Number |
22720316
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Human geography
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| Research Institution | Takushoku University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2011
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| Keywords | 農産物流通 / 電子商取引 / インターネット通信販売 |
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| Research Abstract |
This study discussed the current situation and possibility of e-commerce in selling agricultural products.
In small agricultural corporation, e-commerce plays not a main sales channel but subservient channel, and positioned as a means of additional orders of the traditional mail order. In the introduction of farmers e-commerce, there are two issues, that is lack of labor force and knowledge about the Internet and PC.
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