2011 Fiscal Year Final Research Report
The effectiveness of communication with energy monitoring system
| Project/Area Number |
22730331
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | The University of Tokyo |
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Principal Investigator |
YAGITA Yoshie 東京大学, 生産技術研究所, 特任研究員 (00287814)
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| Project Period (FY) |
2010 – 2011
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| Keywords | 消費者行動 / 省エネ行動 / 環境コミュニケーション |
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| Research Abstract |
The purpose of this research is to investigate the effect of energy information and examine the underlying psychological determinants of energy use and energy savings. A measurement survey had been carried out in a city in Japan among 48 households that were recruited to participate in this experiment at a community. The results of questionnaire survey showed that energy audits may cause consumers' attitudes to change but that it may be difficult to change consumers' behavior, especially for high-consuming households. In addition, low-consuming households that received home energy audits tended to have more positive responses in terms of energy-saving behavior. But the results of electricity consumption showed that a few high-consuming households had changed their behavior and the total reduction amount is superior to that of all the low-consuming households. We found that it is important to increase the perceived benefit on the quality of consumer's personal lifestyle as a result of energy saving behavior and also it is important to keep feed backing energy information as long as audited consumer realize his/her behavior change.
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