2012 Fiscal Year Final Research Report

A Study of Disposition and Identity Formation in Consumer Behavior.

Research Project

Project/Area Number	22730344
Research Category	Grant-in-Aid for Young Scientists (B)
Allocation Type	Single-year Grants
Research Field	Commerce
Research Institution	Kinki University
Principal Investigator	TAMAKI Satoru 近畿大学, 経営学部, 准教授 (40434849)
Project Period (FY)	2010 – 2012
Keywords	廃棄・処分行動 / アイデンティティ / 倹約志向
Research Abstract	This study focuses on disposition behavior and identity formation in consumption process. In Study1, We review about disposition behavior and identity. These study suggest that consciousness of identity causes three types of disposition behavior. That is 1) Transforming self-image, 2) Sharing identity with new owner, and 3) making self-image with uniqueness. In Study 2, Consumer are interested in making own Identity during buying or having product. The differences of this consciousness affects momentum to them decision making of disposition. In Study 3, Intention of participation for participate based disposition behavior is affected by combination of consciousness of identity formation and frugal.