2012 Fiscal Year Final Research Report
A study of the Coexistence of Globalized Consumer Culture andLocal Culture
| Project/Area Number |
22730414
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Sociology
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| Research Institution | Rikkyo University |
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Principal Investigator |
HIROSE Tsuyoshi 立教大学, 社会情報教育研究センター, 助教 (20571235)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 消費 / 消費文化 / 消費社会論 / グローバル化 / グローバリゼーション / ローカル文化 / 社会調査 / ナショナリズム |
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| Research Abstract |
The purposes of this project are to explore the sociological deliberation and to conduct quantitative analysis of phenomena that globalized consumer culture and 'Wafu' (Nippon-style) consumer culture with local Japanese cultural background are both existed in Japan.As for the data, this project has conducted a survey research to a large sample in the Tokyo metropolitan area to scale national identity, and also did quantitative analysis of the correlation between the national identity scales and social stratification.
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