2011 Fiscal Year Final Research Report
A Study of the Long-range Continuance Process and Corporate Strategy
| Project/Area Number |
22830006
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Otaru University of Commerce |
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Principal Investigator |
KATO Keita 小樽商科大学, 商学部, 准教授 (10581861)
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| Project Period (FY) |
2010 – 2011
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| Keywords | 経営学 / 経営戦略 / 長期存続 / 老舗企業 |
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| Research Abstract |
The purpose of this study is to investigate the business-continuity strategy of long established companies that have continued to exist for at least 100 years. It could be observed that through adapting the strategy pattern according to changes in the stakeholder's relational structure the existence could be secured. This process can be described as "sustainable strategy".
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