2022 Fiscal Year Research-status Report
Exploring the potential of virtual tourism as tourism substitute for people under travel constraints
| Project/Area Number |
22K12616
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| Research Institution | Tokyo Metropolitan University |
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Principal Investigator |
呉 玲玲 東京都立大学, 都市環境科学研究科, 准教授 (20707814)
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| Project Period (FY) |
2022-04-01 – 2025-03-31
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| Keywords | Virtual tourism |
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| Outline of Annual Research Achievements |
To overcome the tremendous impact of the COVID-19 pandemic on the tourism industry, new technologies, such as virtual tourism experiences, are being investigated. This study analyzed the interrelationship between virtual and onsite tourism in the context of museum visits to provide implications for virtual tourism development in the post-pandemic era. The study examined people’s simultaneous choices between virtual and onsite tourism using a bivariate dichotomous logit model. Results suggest that cross-category factors significantly influence both virtual and onsite tourism intention. Furthermore, we confirmed a positive correlation between virtual and onsite tourism intention. The results suggest that the interrelation between virtual and onsite tourism is complementary rather than a substitute. Implications were derived for tourism destinations regarding how to develop virtual tourism as either a marketing tool or an alternative product.
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| Current Status of Research Progress |
Current Status of Research Progress
2: Research has progressed on the whole more than it was originally planned.
Reason
This research project aims to examine the possibility of using Virtual Reality (VR) to provide substitute tourism experiences to people under travel constraints. Concretely speaking, the objectives of this research are: (1) to identify influential factors on behavior intention to participate in virtual tourism; (2) to investigate the role of travel constraints in people’s behavior intention in virtual tourism; (3) to examine the influence of virtual tourism experience on people’s well-being.
The first two objectives have been achieved in this year.
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| Strategy for Future Research Activity |
In the next step, a questionnaire survey will be conducted to collect information about people’s well-being before and after their virtual tourism experience. Based on the understanding of influential factors on people’s behavior intention in virtual tourism and the influence of virtual tourism experience on well-being, implication will be derived to design virtual tourism experience that can benefit tourists under travel constraints, including elderly people, disable people, or those who confront disaster events.
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| Causes of Carryover |
Some research activities have been cancelled due to COVID-19 pandemic. It will be used to conduct some survey in the next year.
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