2014 Fiscal Year Final Research Report
Investigation on generating value-in-context in Japanese Firms
| Project/Area Number |
23330141
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meiji University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
MURAMATSU Jyunichi 広島大学, 大学院社会科学研究科, 教授 (30182132)
ISHIKAWA Kazuo 専修大学, 商学部, 教授 (60300034)
SHOJI Masato 高千穂大学, 商学部, 教授 (50317658)
KIKUCHI Kazuo 明治大学, 商学部, 教授 (00341280)
TAGUCHI Takashi 茨城キリスト教大学, 経営学部, 准教授 (60530045)
KAWAUCHI Toshiki 松山大学, 経営学部, 准教授 (90581504)
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| Project Period (FY) |
2011-04-01 – 2015-03-31
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| Keywords | 価値共創 / サービス / 文脈価値 |
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| Outline of Final Research Achievements |
This study focuses on Service-Dominant Logic (SDL), which introduces a new perspective to research in marketing, and investigates the concept of value-in-context. SDL integrates several marketing theories (market orientation, customer relationship management, supply chain management, resource theory, and services marketing), while value-in-context refers to the value generated by firms or customers in integrating resources. In this study, we use SDL to examine the influence of marketing activities on value-in-context; further, we classify process orientation into service thinking, interaction, and customer participation. Our survey of Japanese firms indicates that process oriented firms tend to place a high value on service thinking, interaction, and customer participation, with high firm performance.
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| Free Research Field |
マーケティング
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