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2013 Fiscal Year Final Research Report

Functions of Self Concept in Consumer Research: Cultural Comparison Studies of Interpersonal Relationships

Research Project

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Project/Area Number 23402040
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section海外学術
Research Field Commerce
Research InstitutionHosei University

Principal Investigator

KIMURA Junko  法政大学, 経営学部, 教授 (00342204)

Co-Investigator(Kenkyū-buntansha) SAKASHITA Mototaka  慶應義塾大学, 経営管理研究科, 准教授 (00384157)
Project Period (FY) 2011-04-01 – 2014-03-31
Keywords消費者行動研究 / 母娘消費 / 拡張自己 / 国際比較 / フェミニニティ / 女性性 / 社会的比較理論 / 母親
Research Abstract

This research introducese a social comparison framework to study the mechanisms univerlying mothers' sharing practices with their adolescent daughters in two national cultures: Japan, a collectivistic national culture, and France, an individualistic culture. Using an interpretive approach, this study shows that social comparison processes and their motives differ across cultures, reflecting differences between individualistic and collectivist societies. The interpersonal comparison process predominates in France, wheres an intergroup are the primary motives for mothers' social comparisons in individualistic cultures, wheres self-enhancement is more valued in collectivist countries.

  • Research Products

    (4 results)

All 2014 2013

All Journal Article (2 results) (of which Peer Reviewed: 2 results) Presentation (2 results)

  • [Journal Article] How national culture affects clothing sharing practices : French versus Japanese adolescent daughters and mothers2014

    • Author(s)
      Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
    • Journal Title

      European Advances in Consumer Research

      Volume: Vol.10 Pages: 111-112

    • Peer Reviewed
  • [Journal Article] Sharing from social comparison theory perspective : A cross-cultural study of French and Japanese adolescent daughters' mothers2013

    • Author(s)
      Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
    • Journal Title

      European Marketing Academy 42nd Annual Conference Proceedings

      Pages: 1-7

    • Peer Reviewed
  • [Presentation] How national culture affects clothing sharing practices : French versus Japanese adolescent daughters and mothers2013

    • Author(s)
      Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
    • Organizer
      European Association for Consumer Research
    • Place of Presentation
      IESE Business School Barcelona, Spain
    • Year and Date
      2013-07-05
  • [Presentation] Sharing from social comparison theory perspective : A cross-cultural study of French and Japanese adolescent daughters' mothers2013

    • Author(s)
      Gentina, Elodie, Mototaka, Sakashita, Kimura, Junko, and Decoopman, Isabelle
    • Organizer
      European Marketing Academy 42nd Annual Conference
    • Place of Presentation
      Istanbul Technical University, Istanbul, Turkey
    • Year and Date
      2013-06-04

URL: 

Published: 2015-06-25  

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