Business model establishment on value addition of traditional agricultural processed products in Indochina

2014 Fiscal Year Final Research Report

• Project/Area Number: 23405048
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Single-year Grants
• Section: 海外学術
• Research Field: Boundary agriculture
• Research Institution: Nagoya University
• Principal Investigator: ITO Kasumi 名古屋大学, 農学国際教育協力研究センター, 准教授 (10467334)
• Co-Investigator(Kenkyū-buntansha): MATSUMOTO Tetsuo 名古屋大学, 名誉教授 (30313977) ; YAMAUCHI Akira 名古屋大学, 生命農学研究科, 教授 (30230303) ; MAEDA Keiichiro 東京大学, 農学生命科学研究科, 教授 (30181589) ; YAGURA Kenjiro 阪南大学, 経済学部, 准教授 (20454647) ; OGAWA Masahiro 香川大学, 農学部, 教授 (10398034)
• Co-Investigator(Renkei-kenkyūsha): NISHIKAWA Yoshiaki 龍谷大学, 経済学部, 教授 (80290641) ; HAYAKAWA Shigeru 香川大学, 農学部, 教授 (50126893)
• Research Collaborator: HAMANO Mitsuru 信州大学, 農学部, 講師 (30626586)
• Project Period (FY): 2011-04-01 – 2015-03-31
• Keywords: 農産物加工 / 高付加価値化 / カンボジア / ビジネスモデル / 開発途上国

Outline of Final Research Achievements

This study aimed at establishing a business model on value addition of traditional agricultural processed products in Cambodia by conducting a practical study of producing and marketing traditional agricultural processed products. Cambodian traditional rice liquor was selected as a case study. The high-quality rice liquor was bought from rural producers, and produced commercial products which fit the market needs of urban area such as high quality and safety. The products were marketed in luxury hotels, restaurants and international airports, and were commercialized successfully with more than ten times higher price than general price. The results indicated that adding value to traditional agricultural processed products is possible as long as the products meets the market needs, even in one of the poorest countries in the world.

Free Research Field

環境農学