2013 Fiscal Year Final Research Report
Research on management factors to have an effect on making the progress or regression in new business development
| Project/Area Number |
23530465
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Nagoya University |
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Principal Investigator |
YAMADA Motonari 名古屋大学, 経済学研究科(研究院), 教授 (10158222)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 新事業開発 / 事業システム / ビジネスモデル |
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| Research Abstract |
The puropse of this research is to survey the business firms which are working on new business development and verify the hypothesis that both the business system producing new product or service and distribuiting it to the customers and the business model capturing profits through the operation have a great impact on new business sucess. As a result, we could collect a number of case studies in small and medium sized companies to support the hypothesis. But we could not get so many cases of large companies as we expected.
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Research Products
(12 results)
